Primary Research

At Asia Monitor Group, we take pride in our diverse range of primary research methodologies, carefully chosen to suit the unique needs of our clients. Our commitment to precision and excellence drives the success of each project we undertake.

Our Key Methodologies

Our CATI (Computer-Assisted Telephone Interviewing) stations team, consisting of over 450 skilled professionals, conducts telephone surveys with precision. This method enables us to gather data quickly and efficiently, making it ideal for reaching geographically dispersed audiences.

The digital age demands online surveys, and our expertise in this area ensures efficient data collection from a broad online audience. We create and distribute surveys through internet platforms and websites, offering scalability and global reach.

For in-depth insights into consumer perceptions and preferences, we employ focus group discussions. These discussions are facilitated by trained moderators and delve deep into the emotional and psychological aspects of decision-making.

Our Notable Achievements

Asia Monitor Group’s impressive 80% rate of repeat business reflects the high satisfaction levels of our clients. They return to us because of the valuable insights and exceptional service they receive consistently.

Annually completing over 250,000 CATI surveys showcases our scale and efficiency in data collection. We understand the importance of timeliness and consistently meet project deadlines, ensuring our clients have timely access to critical information.

Offering research services in over 27 foreign languages, we provide insights into diverse markets and consumer behaviors worldwide. Our global presence enables us to tailor research to specific regional contexts.

Asia Monitor Group is committed to ethical research practices. Adhering to ESOMAR norms and being GDPR compliant demonstrates our dedication to data privacy and integrity.

With over 13 years of experience, Asia Monitor Group has become a trusted leader in primary market research. Our team of 300+ moderators, each with a rich professional background, ensures that our research goes beyond data to provide actionable insights.

Holding ISO20252 and ISO27001 certifications, we maintain the highest standards of data quality and security. Each project undergoes a 100% QA audit to ensure data accuracy and reliability.

Our remarkable achievements, marked by exceptional client satisfaction, global reach, unwavering ethical standards, operational efficiency, and extensive expertise spanning decades, firmly establish us as leaders in the primary market research field. We go beyond being merely a research provider; we are your strategic partner, committed to empowering you to excel in your industry through well-informed decision-making.


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