What is Brand Research?
Brand research involves investigating different aspects of a brand to gain insights that contribute to its value and perception. A brand encompasses more than just its products and services—it represents an ethos, personality, visual identity, vision, and the emotions people associate with it. However, there can be a gap between the ideal perception of a brand and how it is actually perceived by customers and the public.
Comprehensive Brand Audit with Asia Monitor
At Asia Monitor, we would use the exercises below to provide the best solutions to clients in the areas of brand identity, brand image, brand position, and brand management.
External audit
- Unaided/ Aided (Top-of-mind awareness)
- Awareness of the general population (Users/Non-users)
- Usage of Touch ‘n Go Products
- Brand Touch points
- Gap Analysis
- Brand Personality Test
- Brand Image
- Social Media Awareness
- Moving Forward Strategy
Internal Audit
- Unaided/ Aided (Top-of-mind awareness)
- Awareness of the general population (Users/Non-users)
- Usage of Touch ‘n Go Products
- Brand Touchpoints
- Gap Analysis
- Brand Personality Test
- Brand Image
- Social Media Awareness
- Moving Forward Strategy