Our social media analytics tool, known as Social Media Measurement or Online Listening, captures data from various online sources such as blogs, online discussions, social networks, and more. It helps illuminate customer sentiment and is integrated with other data sources for a comprehensive understanding.

With a strong growth in recent years, sentiment analysis has become a powerful tool in understanding customers and their preferences. Our tool has the ability to analyze sentiments in multiple languages, gathering information from diverse sources across the internet.

Our decision science team dives deep into the collected unstructured information, cleaning and analyzing the data using mathematical models. This process enables us to generate real-time intelligence and monitor various social media platforms.